Branded AR

How brands can use AR Filters?

An excellent example that clearly demonstrates emersive interaction with AR technologies. For the Philips company, a concept was developed for integrating a product into an AR that could demonstrate its properties; the user sees how One Blade shaves off a beard on his face. Also, for greater involvement, several options for conditions and beards were included, which the user could model on his face.

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Atmospheric filter with human immersion in outer space.The filter uses light game logic in the form of random selection of one of three products. Proper integration of the logo in the form of a projection on the helmet does not violate the general concept of the scene.

Xiaomi

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Eyelash serum that promotes the growth of eyelashes. A good example is the demonstration of the properties of the product (the user watches his eyelashes grow), the direct integration of the bottle product itself, as well as the method of applying the serum in the form of a brush movement. The filter does not use additional makeup, because the main concept of the product is natural care.

COSMETICS

XLASH

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The client launched a federal campaign with a new dessert (as before) - this is sweet tor, prepared according to recipes from previous years. In this example, we decided to use the dessert as a target tracker by pointing the camera at the dessert, the user observes the animation of the square with objects. These elements were transferred from the magazine that the client specially published for the new dessert, the magazine used original drawings made in the styles of previous years. Thus, we have enhanced the user experience by adding the atmosphere of the past years to them before they tasted their dessert.

COFFEE SHOP CHAIN

SHOKO

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An example of the "Try one" effect. Several models of glasses were made for the boutique, photos of real models were taken as a basis. The effect assumes a simple game logic in the form of a random selection of points that suit you best. Thus, it turned out to integrate the client's real product and enhance the emotional component of the effect by adding the intrigue of a random choice.

BOUTIQUE OPTICS

REFACED

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Manufacturers of their own eyebrow dyes have launched a new bright line. The main task was to convey the color palette, while it was necessary to preserve the naturalness of the shape of each user's eyebrows. At the request of the client, a slight change in hair color was also added.

BROW XENNA

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In support of a charitable foundation, a classic example of a game filter. I have developed the concept of a car simulator with elements of light drift.

FOUNDATION

DIPG DRUG

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Atmospheric filter with human immersion in outer space.The filter uses light game logic in the form of random selection of one of three products. Proper integration of the logo in the form of a projection on the helmet does not violate the general concept of the scene.

BETMASTER